3 Keys to Selling More Insurance Doing What You're Doing Now

Rather than chasing after the next latest and greatest way to sell insurance how about if you simply perfect what you're already doing? It's tempting to continually chase after the quick fix to fast bucks yet it's not very productive.

If you want to sell more insurance you simply have to get more productive than you are now. That means doing the right things in the right way at the right time with the right people for the right reasons. It also means you need to improve what you're doing now.

One of the biggest reasons most producers don't sell more insurance is they have diarrhea of the mouth. You think you have to talk people in to buying when that's the last thing you need to do. In fact, the more you talk the less you're likely to sell.

Think about what it's like to be in the buyer's chair. They can't get a word in edge-wise. They wonder if you'll ever come up for air. They can't possibly absorb what you're saying so they simply tune you out and think about the quickest way to get rid of YOU.

Obviously that spells disaster for you. However, the more desperate you get to sell something the worse you get about talking too much. It's a vicious cycle.

Here are 3 keys to selling more insurance:

1. Speak in short paragraphs
2. Speak in short sentences
3. Use short words

Yes, it really is that simple to immediately increase your sales effectiveness. Now let's talk a little bit about why these 3 keys enhance your sales effectiveness.

While you're very familiar with what you're talking about and the industry language the other person isn't. As soon as you use language they aren't familiar with you lose them. And the longer you continue speaking beyond this initial point of confusion the faster you lose them and the quicker they lose all interest in you and what you have to offer.

If you want to sell more you have to get the potential client to talk more and tell you more. As you speak in short sentences, whether asking a question or making a statement, focus on how the other person reacts. Then adapt the conversation moving forward to fit their reaction, interest, and level of engagement.

You may take great pride in your larger than average vocabulary; however, if your future client doesn't understand what you're saying you increase the risk of selling nothing. Rather than establishing rapport and increasing their level of trust in you the opposite happens. They increasingly distrust you.

You can take the exact things you say now and use these 3 keys and immediately increase your sales. Don't forget to focus on the potential client and adjust to fit their needs not yours. You're a few short words from more sales.

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